Culey Walker
Design | Illustration | Photography

Pedals & Things

Graphic Design & Branding

Pedals & Things

Services: Design, Illustration, Photography

Lead Designer: Bobby Reyes


Pedals & Things is an online shop that specializes in boutique guitar effects pedals. It is a shop for people that are obsessed with their tone and have an unhealthy addiction to guitar pedals. The shop was in need of a logo and illustrations to stand out from other sellers on the platform Reverb. The shop mostly sells boutique guitar effects pedals but on occasion there are listings for guitars and amps.

So in really thinking what stands out about effects pedals it came down to two things, tone and artwork. The pedals sold in the store have some of the most interesting pieces of art on the pedal cases. That's when we knew that a character and some popular pedals would do the trick for the illustrations. You can keep up with Pedals & Things via their Instagram and you check out some of the photos we took for their social accounts.